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Campaign Insights
Track campaign performance, engagement metrics, and lead conversion across all channels
Total Reach
30,000
+12% from last period
% Engaged
62%
+5% from last period
% Converted
9%
+2% from last period
Failed Delivery
3,800
-3% from last period
Nudged / Retargeted
7,100
+8% from last period
Engagement Funnel
Track user journey from initial contact to conversion
Conversion rate: 9%
Conversation Intent by Channel
Distribution of conversation intents across channels
Cost per Lead by Channel
Average cost to acquire a lead per channel
Campaign Leads / Audience
| User ID | Name | Contact | Status | Disposition | Duration | Queries | Unanswered | Sentiment | Intents | Escalations | Actions | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| USR001 | John Doe | john.doe@example.com | +1234567890 | Converted | Converted | 15 min 30 sec | 8 | 1 | Positive | Product Inquiry Pricing | 0 | |
| USR002 | Jane Smith | jane.smith@example.com | +1234567891 | Qualified | Interacted | 8 min 18 sec | 5 | 2 | Neutral | Support Request | 1 | |
| USR003 | Mike Johnson | mike.johnson@example.com | +1234567892 | Lead | Read | 3 min 12 sec | 2 | 0 | Positive | Product Inquiry | 0 |